ALL ABOUT T-POST
A t-shirt magazine.
Offbeat news + graphic t-shirt = T-post, the world’s first wearable magazine. Every five weeks, subscribers receive a new t-shirt in the mail. News story on the inside. Artist interpretation on the front. All-around conversation piece.
How it works.
Once you sign up for a subscription the t-shirts starts coming. Your first t-shirt is the "Members issue" that you'll receive within about three weeks. After that you'll have a new t-shirt in your mailbox every five weeks. Check our web page for the exact release date. The cost is 19 EUR per t-shirt - 200 SEK for residents of Sweden.
A subscription Service.
T-post is a t-shirt magazine. And just like your favorite paper magazine, our subscribers don't know what the story is about or who's designed until they get it. It’s like getting a surprise birthday present in the mail every month.
The editorial process.
The editorial process of T-post works much like any other magazine except we can only pick one current news topic a month.
The story.
A T-post story often ends up living somewhere in-between a news story and a column. The stories we tend to go for are those that feels current and of the moment, but also says something about the world we live in. Most importantly, we like stories that will make people think and opens up for new ideas or opinions.
A great story would be something rather banal but if you look close enough it hides a greater philosophical question.
And no, we’re not really political, we like to point in certain directions and then for people to think for themselves.
The designers.
To keep T-post interesting, we work with a new designer each t-shirt. We're always searching for new talent and interesting looks to keep the designs just as current as the stories on the inside. It’s difficult to say exactly what we’re looking for in an artist but to sum it up we like those who has a very strong personal expression and who will make a design that is unique and doesn't copy any other style. We like to go straight to the source so to speak. By featuring a small bio on the artist we hope to not only give our subscribers a little background on the artist but also possibly point people in a direction to find out more about them. After all the designers we choose are those we respect and admire and we want more people to know about them. We have had the pleasure of working with some of the hottest artist and designers around and we hope to continue to evolve with even more interesting styles and collaborations.
A limited edition.
The number of t-shirts we print is exactly the amount of subscribers we have. We don’t overprint and we don’t sell our shirts in stores. This means, if someone hasn’t gotten the latest t-shirt in their mailbox as a subscriber, it's impossible to get their hands on it. It also means we create less environmental waste.
How it all got started.
The idea was born back in 2004 as a fun project amongst friends. We started out by making the first t-shirt in just 5 copies. But the word began to spread and the rest, as they say, is history. Today T-post is distributed to over 50 countries.
THE PHILOSOPHY
There are t-shirts that can inspire a conversation. And there are t-shirts that can inspire a movement. T-post was created to do both.
With T-Post, it’s not just what your t-shirt says about you or the artist who designed it, but also what your t-shirt says about the world.
More than just a fashion piece, T-post uses great design as a subversive tool to instigate meaningful thought, conversation, and action.
It’s a communication experiment that typically begins with a compliment like ”Nice t-shirt” and continues with the wearer explaining the interesting news story behind the design.
T-post and the environment.
We are always working on ways we can minimize our effects on the environment.
For starters, we only make what is ordered. In other words, however many subscribers there are each month is how many shirts we produce. No more. No less.
Additionally, we’ve been using American Apparel’s organic cotton Tees more and more. We now use a printer that is environmentally certified and uses eco-friendly ink. And we are currently researching local print shops to minimize the carbon debt associated with shipping.
Of course, this is just the start. If you have any suggestions, we’d love to hear them.
No advertising policy.
No one likes advertising yet everyone pays for it in the purchase price of a product. Not with T-post.
T-post began as an underground phenomenon amongst friends and we have grown honestly and organically. We’d like to keep it that way.
We don’t create advertising. We create dialog. We listen. We don’t believe in corporations telling people what to believe. Instead, we only believe in our family of subscribers. Our fans do the only kind of advertising we like: word-of-mouth.
If you’re a subscriber or simply love what we’re about, please continue to spread the good word about T-post.
Our Models.
Our subscribers make us who we are. And we love to show them off.
It doesn’t matter what your age, shape, color or planet of origin is, if you’re a subscriber who’d like to model an upcoming issue, and can get to our Stockholm studio, please email a sample photo to
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C.R.
